See how the combination of marketing and sales touchpoints moves a lead through the buyer
Easy access to executive dashboards for reporting marketing contribution to your CEO and board.
Correlate between different marketing channels and their impact on revenue.
Go one level deeper to see how each individual marketing program–events, content, emails, and more—impacts revenue.
Holistically track marketing impact using our proprietary Milestone Moments models.
Let Lilypads AI bid on ads and strategically purchase moments to improve return on investment.
Global advertising network integration for easy tracking and measurement.
See how well your website is optimized by search, and understand how buyers are finding you through organic web tracking.
Understand the full buyer journey by tracking
engagement with your brand long before a lead
has officially converted.
Finally track all of your ad spend by understanding what digital ads are driving traffic, even if a lead didn't convert right away.
Track how both paid and organic social media efforts move
leads through your sales funnel.
See a detailed data recommendation of how each contact
at an account has engaged with a sales
or marketing activity.
See how marketing engages with
groups of accounts in your
Automatically attach orphan leads and
contacts to the proper account, giving a
full picture of total account
Track what channels and campaigns
resonate with various titles and
roles within an account.
Show sales the full picture of account
engagement, so they understand how
marketing impacts their
See what accounts in your database have engaged the most with marketing, so you
can focus efforts on accelerating
those accounts to close.
Accurately measure marketing attribution for pipeline and revenue across every marketing channel, campaign, and initiative.
Track target account engagement by analyzing how each marketing activity impacts the full account decision team.
Capture and track all of your online activities so you can connect every digital interaction to your overall marketing strategy.
The only full-funnel marketing analytics engine that sits within your marketing strategy for a best-of-breed experience that everyone on the marketing team can use.
Understand and track conversion rates from lead to lease.
Leverage machine learning and data science to develop a custom attribution model that is tailored to your unique business.
Optimize your data and processes by zeroing in on how leads progress from one stage to the next.
Analyze how the combination of marketing and sales touches
moves a lead through the