It is daunting to calculate ROI on marketing investments. However, the need to do just that to plan the marketing budget and efforts is even more. The only possible way to achieve this is to convert the consumers, journey into a predictable format by deciphering collective data into coherent models.
Lilypads provides the entire organization with insight into what marketing investments impact the business–so you can orchestrate the entire customer journey from lead acquisition to close.
Accurately measure marketing attribution for pipeline and revenue across every marketing channel, campaign, and initiative.
Capture and track all of your online activities so you can connect every digital interaction to your overall marketing strategy.
Track target account engagement by analyzing how each marketing activity impacts the full account decision team.
The only full-funnel marketing analytics engine that sits outside of Salesforce—for a best-of-breed experience that everyone on the marketing team can use.
Understand and track conversion rates from one sales stage to the
Leverage machine learning and data science to develop a custom attribution model that is tailored to your unique business.
Optimize your data and processes by zeroing in on how leads progress from one stage to the next.
Analyze how the combination of marketing and sales touches moves a lead through the buyer journey.